Update your CPA page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check CPA at least once a day. If your subscribers are not likely to check CPA very often, share a weekly update to avoid flooding them with too many updates.
When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
Give your CPA page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new CPA guests. To turn them into real fans, you've got to deliver from the first page load.
Any content published online should be linked to your CPA page. If you're a blogger you should put a link to your CPA page at the end of your posts. Your Twitter page and other pages can be linked straight to your CPA account.
If you have a follower complaining on your CPA page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Change the tab order on your CPA business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs his comment is here is the "Edit" option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
Use tools to measure the power of your CPA marketing. There are all sorts of tools out there these days to help give you an idea of how potent your CPA marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
With all the information you have at your fingertips, there isn't any reason why you cannot use CPA to become better than the competition. You'll find it easy to achieve successes that'll make them jealous. Use what you've just learned and start marketing today.